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Individuals - BlueChoice HealthPlan

More Options with Blue OptionSM

BlueChoice HealthPlan offers Blue Option health plans for individuals and their families. At BlueChoice®, we’ve worked for more than 30 years to establish good relationships with our members. We are more than just a name on an insurance card. We are your trusted companion on a lifelong journey to better health.

What does it mean to be Blue? When you choose BlueChoice, you can live fearlessly knowing that we are here to serve you and help you get healthier and help you manage your health care costs.

Our Plans

We can help you find a plan that fits both your medical needs and your budget. BlueChoice has more than 20 plans to choose from. Our plans offer:  
  • Essential health benefits — includes preventive and wellness services, outpatient care, emergency care, hospitalization, maternity and newborn care, pediatric care,  mental health and substance use disorder services.
  • Prescription drug coverage — includes a wide variety of prescription drugs. 
  • Large network of doctors — includes more than 98 percent of South Carolina hospitals and other providers, conveniently located statewide. And you get emergency care coverage through our BlueCard® program.
  • All-inclusive, comprehensive copayment — covers all diagnostic and treatment services provided at the medical office of a participating provider. This includes preventive services, diagnostic procedures, surgical procedures, medical supplies and more. 
  • Adult routine vision coverage — eye exam and select frames and lenses for $0.
  • Pediatric vision coverage** — eye exam for $25 and $50 copayment for one pair of select frames and lenses per benefit year.
  • Preventive dental that includes an allowance for exams and cleanings.
  • Blue CareOnDemandSM —Visits with a doctor 24/7/365 wherever you are with your smartphone, tablet or computer.
  • FOCUSfwd Wellness Incentive Program — FOCUSfwd offers you the chance to win gift cards for participating in healthy activities and health communications. There are winners EVERY WEEK. The more you participate, the better your chance of winning the $5,000 GRAND PRIZE!
  • Exclusive member discounts for LASIK, hearing aids, fitness centers and more.
  • Three free life management sessions from First Sun EAP for help with financial counseling, legal services, college consultation resources and more.

To learn more, visit an South Carolina BLUE retail center near you! We have retail centers open in Columbia, Greenville and Mount Pleasant. If you do not have a retail location near you, we can come to you! Contact the South Carolina BLUE RV at 855-382-2583 or

To see a complete list of covered drugs or to find a pharmacy, visit